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People look for very different things when they read someone else’s work. With this in mind, one should always write fair-minded and confident in one's topic. Additionally, when you have an audience reading your work, they are constantly critiquing and passing judgment on the way you write. As a result, don’t try to impress anyone because this only further annoy the reader, just be yourself and write within your capabilities. A writer must learn how to help their audience read and follow pieces of writing. The flow should roll easily though the mind of the reader. There should be no jarring sentences, which take away form what point the writer is trying to get across. Furthermore, the very process of reading should amuse and bring thought provoking questions to the reader’s attention. A person should always start out with a very wide topic, and slowly over time, narrow their field of view to one specific example to give a personal touch to a paper. For your audience to grasp what you’re saying better and to help make mental pictures, you should give examples. Thus, you have helped them navigate though what could have possibly been a disaster, by simply laying all the information out in a very reader friendly way.